Time Square Case Study

Challenge

Creo Developments and GV Developments envisioned Egypt's first aviation-inspired mixed-use destination, requiring a complete brand architecture that could support multiple destinations under one master brand.

Our Approach

GoldenLines developed the entire branding ecosystem, including naming architecture, visual identity, positioning, and communication strategy for:

  • Times Square
  • Times Mall
  • Times Towers
  • Times Premiere
  • Times Hotel
Time Square aviation-inspired destination

Scope of Work

Branding

Brand Architecture

Communication Strategy

Corporate Identity

Brand Strategy

Digital Management

Project Showcase

Full Archive
Time Square brand architecture project showcase
Time Square brand architecture project showcase

Results

Built a scalable brand architecture that established a strong foundation for future growth and business expansion.

Delivery

On TimeDelivered a complete brand architecture system on schedule

Scalability

Future-ReadyCreated a scalable identity built to support long-term growth

Expansion

Multi-BrandDesigned to accommodate multiple business verticals and future expansion

Let’s Build SomethingMeaningful

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